Listen to the discussion with Shoemoney and Mr Boser regarding the use of hyphens as a shortcut to higher rankings or the exact opposite.
The discussion began on concept of branding oneself and learning fromt he mistakes that got your ranking tossed out to better be prepared and educated for doing the right thing for the important sites you may own.
Webguerilla mentions that a discussion he had indicated that a 96% in page quality for all sites above a two hyphens. He had discussed that search engines avoid the simple concept of filtering out the high hyphen websites as they actual provide a hidden service to the engines themselves. Search engines can monitor the high hyphen domains damains in each market as a clear indicator of which mnarkets are under attack of low quality content providers. So instead of cleaning them out, they are likely just penalized in a way that they will never be seen, but they are kept in the indexes as a universal market indicator of the current pollution level in that market.
A smart idea, and perhaps a reason not to brand yourself in such a transparent attempt to manipulate the search engine rankings. Any small advantage you may feel you have gained comes with the fact that your domains is impossible to type from a hearing and will group you wth a very large low quality demographic on the web.
If you really want a keyword rich name, get a great domain you like and build a sombdomain on it with the keywords you find important.
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